Vitakraft began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago. It has grown into one of the most successful companies in the pet care industry. The company philosophy and actions are guided by the key principle of "For the love of pets". Around the world, over 1,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day.